How to Become Uncool
Hint: Become mainstream.
When Rupert Murdoch's News Corp bought the then-hot web site Myspace in 2005, I remember thinking that the moved signaled the site's demise, not because of Murdoch's business approach or political views, but rather because nothing could be more uncool than stodgy News Corp. I wonder if yesterday's front-page (in the NY Times, at least) picture of Pope Benedict supposedly using his new Twitter account on a Vatican iPad signals the same for the social media site. Even the retinue of guys circling around Benedict telegraph the essence of uncool. Or maybe Twitter is so far past Malcolm Gladwell's tipping point that it won't matter.