Using Knowledge-Based Questions for Decision Making
With independent and international schools increasingly exploring revenue streams as alternatives or augmentations to tuition, we think it helpful to have in mind a decision-making rubric for evaluating the appropriateness of choices. A very use framework of four knowledge-based questions comes to us from a client, the International Coach Federation (ICF):
- What do our current and prospective customers want in this regard?
- What competitive advantage do we have in this regard?
- What resources would be necessary to make this happen? Do we have the resources available or would we need to develop capacity?
- Is it moral, legal, fair and mission-congruent?
The questions take into account mission congruence, institutional capacity and experience, and legal implications (e.g., as would happen with income from unrelated businesses in the United States).