The Big Disconnect

Educators love talking about what they do to students; they eschew discussion of why they do it in the first place. The gap between the what and the why is the factor that frustrates school people (struggling to get their message across to parents and students) and parents and students (struggling to understand how their lives will be different for having attended School A versus School B) alike.  

Sure, doing what you do is a source of inspiration to many teachers and administrators, but the main source should be the one connected to income: how it is that families think your school will make their children's lives better. This is what drives their decision to enroll and to re-enroll. Talk too much about what you do and you will end up frustrated with The Big Disconnect.